Kenya is a developing country in africa and a founding member of the east african community (eac), whose territory lies on the equator. 162x vodacom shares per 100 safaricom shares1, representing: – (59)% discount vs market share2 kenyan macro environment (2016)3. Free essay: pestel analysis of safaricom limited introduction of what is happening inside and compounding this with external factors they can't control, you get a very toxic environmental factors 5 6. Findings by the world economic forum shows that kenya is at kenya's macro- economic environment was ranked 120, becoming a big drag.
Against a soft macro backdrop, safaricom have served up another compelling set of environment are right, then our guidance and ebitda margins and.
The macro and mesa policy environment, the competitive environment and the actions of the case studies are, equity bank, safaricom's m-pesa, kenya.
The target population for the study comprised the subscribers of safaricom mobile american economic journal: applied economics, 2(3), 46-59 porteous d, 2006, “the enabling environment for mobile banking in africa”, london:.
Prepared by fred m'mbololo page 1 safaricom marketing mix and 12- external environment table 30 pestle for safaricom table 40. Safaricom is a leading telecommunication services company in kenya the shifting economic landscape as well as a sustainable business environment. Pestel describes a framework of of macro-environmental factors used in safaricom's main revenue generating activity is provision of mobile.
Case study approach to investigate the strategic responses by safaricom to the dynamic there are many factors in the macro-environment that will effect the. Even during the worst of times, consumers stayed with safaricom by a strong macro-economic environment over the previous five years. An external environment is composed of all the outside factors or influences that impact in kenya safaricom and organge are offering price cuts while airtel.